Overview

In this project, our aim was to help Acelera develop an effective financing model through the creation of Angola's own coffee cherry tea sector, agricultural development and the country's profile on the global market.

In this project, our aim was to help Acelera develop an effective financing model through the creation of Angola's own coffee cherry tea sector, agricultural development and the country's profile on the global market.

Timeline

  1. 04. 2024 - 19. 04. 2024

Partner

IMPACTathon 2024

Acelera

IMPACTathon 2024

Acelera

Role

Team Leader / Service Designer

• User research, Desk research

• Created brand visuals

• Built sustainable service process and GTM strategy

• Communicated with stakeholders to solve issues

Team Leader / Service Designer

• User research, Desk research

• Created brand visuals

• Built sustainable service process and GTM strategy

• Communicated with stakeholders to solve issues

Team

1 Service Designer

1 Product Manager

1 Service Designer

1 Product Manager

Cascara of Prosperity:

A Strategic Plan to Boost Angola's
Coffee Sector

Cascara of Prosperity:

A Strategic Plan to Boost Angola's Coffee Sector

Cascara of Prosperity:

A Strategic Plan to Boost Angola's Coffee Sector

(AA)

INTRODUCTION


Who is Acelera?


Acelera is a business incubator and accelerator, ecosystem in Angola through innovation, entrepreneurship, inclusion, digital and data literacy.


Who is Acelera?


Acelera is a business incubator and accelerator, ecosystem in Angola through innovation, entrepreneurship, inclusion, digital and data literacy.

INTRODUCTION


Fifty years ago, Angola was one of the largest coffee producers in the world. Internal conflict, a lack of funding and a pivot toward oil has put coffee on the backburner since the 1970s. Now, the country is hoping for a return to its coffee-growing heyday.

BUSINESS

RECONSTRUCTION

A Learning from Other Countries Initiatives

BACKGROUND

BACKGROUND


Fifty years ago, Angola was one of the largest coffee producers in the world. Internal conflict, a lack of funding and a pivot toward oil has put coffee on the backburner since the 1970s. Now, the country is hoping for a return to its coffee-growing heyday.


Coffee product could help the country change course

if it can revive production and add value to its beans products.








PROBLEMS


CHALLENGE

MAIN HYPOTHESIS


MAIN HYPOTHESIS

WHAT IS CASCARA



WHAT IS CASCARA




BRANDING





CHALLENGE




BRANDING


BUSINESS

RECONSTRUCTION


A Learning from Other Countries Initiatives


A Learning from Other Countries Initiatives


A Learning from Other Countries Initiatives







MARKET OPPORTUNITY & GTM STRATEGY







MARKET OPPORTUNITY & GTM STRATEGY






MARKET OPPORTUNITY & GTM STRATEGY








SYSTEM MAP





SYSTEM MAP







BUSINESS MODEL








BUSINESS MODEL





BUSINESS MODEL



How might we design a simple and transparent measurement tool for men on probation in the UK, fostering trust and building rapport to actively engage them in tracking and understanding their wellbeing?




How might we design a simple and transparent measurement tool for men on probation in the UK, fostering trust and building rapport to actively engage them in tracking and understanding their wellbeing?


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