Services
By understanding and engaging with customers, I create and deliver delightful, differentiated and effective services. My approach ensures alignment with the ever-evolving needs of customers and the dynamic changes in ecosystems.
Brand
Naming
Tone of voice
Competitive audits
Market mapping
Brand identity
Brand guidelines
Brand management
Digital Design
Web design
UX/UI design
Brand Experience
Packaging design
Brochures and catalogues
Editorial design
Marketing material
Illustration
Logo Design
Communication design
Poster
Typography
….
Xena Xu
Research and
Understanding
Industry exploration
Interviews
Goals and insights
Perceptions and Brief
Define a
Verbal Brand
Workshop and discovery Why,
What, How, Who, Difference,
Values, and Personality.
Form the narrative.
Define a
Visual Brand
Using the verbal brand
as a foundation
I create and explore
visual design directions.
Production and
Implementation
Produce and finalise
brand system across
touch-points.